ROLE OF BLOGGING & SOCIAL MEDIA DURING PRESENT TIME.

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 Social Media plays a very important role in today's life, social Media are web-based online tools that enable people discover and learn new information, share ideas, interact with new people and organizations. 

It has changed the way people live their life today, it has made communication much easier. It allows the exchange of user-generated content like data, pictures, and videos.

 Social media platforms may come in different forms such as blogs, business forums, podcasts, microblogs, photo sharing, product/service review, weblogs etc.

Importance of social Media:

  • Nowadays above 85% of all businesses have a dedicated social media platform as part of their marketing strategy.
  • Nearly 58% of businesses that have used social media marketing for over 3 years and have reported an increase in sales during this period.
  • Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing for development and maintenance.

To conclude, I would say social media is a big platform not only for promotion or marketing but one can also reach out millions of people and share their views, through social media every person is aware of what is happening around them. But like any other theory, social media platform may also have certain disadvantages.

Blogs= blogs are informal articles written for the purpose of showing thought leadership and expertise on a topic. They are a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics.  Blogging is a great way to create a personality for your company and makes your business more credible approachable.Blogging gives you a chanceto express yourself and share your creativity with the world. You can use your blog to share your photos, stories, and ideas with people from all over the globe.



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